Monthly Archives: March 2014

Magnolia Atelier Event: 50th Anniversary Gala

#InspirationMondays: The Parties of Award Season 2014

Award season is always an exciting time!  Not only to see projects you believe in receive their due accolades but also for viewing the amazing fashions and incredible, high budget after parties.  Media companies and event planners blaze new paths each year with their creations for the entertainment industry.  The 2014 pre-Oscar and Oscar after parties did not disappoint.

All of the heavy hitters line up to dazzle their guests with unique experiences.  From the Weinstein Company, Elton John to the Academy’s very own Governors Ball, the end results are stunning and certainly inspiring.  We couldn’t help to notice a design trend incorporated throughout quite a few events: bringing the outside in.  Designing spaces adorned with vertical gardens, lush greenery and hedge walls.

Lush vertical wall at the Academy's Governors Ball

Lush vertical wall at the Academy’s Governors Ball

Sponsor hedge wall at the Essence Black Women in Hollywood Pre-Oscar Award Luncheon

Sponsor hedge wall at the Essence Black Women in Hollywood Pre-Oscar Award Luncheon

This particular design element is quite familiar to us.  We incorporated this same idea for an event in May 2013.  Instead of your typical vinyl step-and-repeat listing title sponsors, we opted to indulge in the event’s English Garden theme by using a hedge wall for this feature with sponsors listed within gold frames.

Magnolia Atelier Event: 50th Anniversary Gala

Magnolia Atelier Event: 50th Anniversary Gala

After all, we don’t follow trends.  We set them.

To view more coverage on the 2014 Oscar parties, visit Bizbash.

Photo credits: Photo 1Photo 2, Photo 3

Photo 3 floral credits: Revel Decor